Founded in 2018 in California, USA, Ruh Luxe emerged with a bold vision:
✅ To redefine luxury perfumery by blending Eastern opulence with Western innovation.
✅ To elevate Pakistan’s presence in the global fragrance industry.
✅ To introduce medicated luxury perfumes—scents that not only mesmerize but also enhance well-being.

Inspired by the time-honored fragrance traditions of France, the Middle East, and Asia, Ruh Luxe set out to craft perfumes that do more than just smell exquisite. Our scents tell stories, evoke emotions, and create lasting impressions.

By 2020, Ruh Luxe had already established itself as a premium fragrance house, supplying bespoke scents to elite brands across the USA, UAE, and Europe. However, our ambitions stretched beyond private labeling and luxury scent crafting—we wanted to revolutionize the entire fragrance industry.

2023 – A New Chapter in Pakistan’s Fragrance Industry

Recognizing Pakistan’s untapped potential, Ruh Luxe expanded operations to Karachi in 2023, marking the beginning of a new era for Pakistani perfumery. No longer just a consumer of international luxury, Pakistan had the talent, resources, and craftsmanship to become a key exporter of premium perfumes.

We built a state-of-the-art laboratory in Karachi, equipped with cutting-edge scientific advancements and pharmaceutical-grade production capabilities, allowing us to create medicated luxury perfumes—a concept that fuses fine perfumery with therapeutic and skin-friendly benefits.

Our Karachi facility is not just a production hub; it’s a platform for Pakistani craftsmanship to shine globally, bringing high-end, export-quality fragrances to international markets.

At Ruh Luxe, we operate across two fragrance powerhouses—California and Karachi—leveraging the best of both worlds.

🌍 California, USA – The birthplace of Ruh Luxe and the foundation of our global partnerships. From here, we work closely with renowned fragrance houses in France, Italy, and the Middle East, ensuring that our formulations meet luxury industry standards.

🌍 Karachi, Pakistan – Home to our advanced perfume laboratory, where Eastern heritage meets cutting-edge medicated perfume innovation. Our scientists and master perfumers work tirelessly to create scents that are not just luxurious but also therapeutic, enhancing both mood and well-being.

Through this dual presence, Ruh Luxe is bridging continents, redefining perfumery, and placing Pakistan on the global fragrance map.

💎 Excellence & Innovation – We engineer perfumes using the finest global ingredients and cutting-edge perfumery techniques.

💎 Heritage & Craftsmanship – We blend centuries-old perfume traditions with modern expertise to craft unforgettable fragrances.

💎 Sustainability & Responsibility – We are committed to ethical sourcing, eco-friendly packaging, and sustainable production.

💎 Wellness & Science – Our medicated perfumes go beyond scent—they are formulated to enhance mood, relaxation, and emotional well-being.

💎 Empowerment & Collaboration – We create opportunities for entrepreneurs, brands, and artisans to enter the global fragrance industry with high-quality, custom-crafted perfumes.

💎 Global Vision, Local Roots – We take pride in our Pakistani origins while creating perfumes that resonate with audiences worldwide.

At Ruh Luxe, every bottle we produce reflects our unwavering commitment to quality. Our manufacturing processes are aligned with international standards, ensuring that our perfumes are safe, effective, and long-lasting.

🔹 Certified Excellence – We adhere to Good Manufacturing Practices (GMP) and comply with ISO 22716 for cosmetic production.

🔹 Medicated Perfume Testing – Our dermatologically tested formulations ensure that our medicated luxury perfumes are not only luxurious but also safe for the skin.

🔹 Premium Ingredients – Our raw materials are sourced from renowned fragrance houses in France, Italy, and the Middle East, ensuring world-class quality.

🔹 Advanced Quality Control – Each perfume undergoes stability checks, allergen assessments, and longevity testing to guarantee high-performance, long-lasting wear.

🔹 Sustainable & Ethical Production – Our perfumes are cruelty-free, eco-conscious, and responsibly crafted, ensuring that luxury and responsibility go hand in hand.

With certified excellence and meticulous quality control, Ruh Luxe is setting new benchmarks in the fragrance industry—offering perfumes that are as scientifically advanced as they are emotionally captivating.

From history to innovation, from Pakistan to the world—Ruh Luxe is not just redefining luxury; we are exporting it.

Every scent we craft is a story, a journey, a timeless experience. Whether you seek a luxurious signature scent or a therapeutic fragrance that enhances your well-being, Ruh Luxe delivers a revolution in perfumery.

Join us in shaping the future of fragrance.

✨ Ruh Luxe – The Science of Scent, The Art of Luxury.